They’ll tell you that a certain color, font or layout is the way to guarantee your success. They will tell you that there are certain “secrets” that are guaranteed to increase your conversion rate. This second type swears by very specific strategies. However, they won’t dig deep into the psychology of their own customers to fine-tune their campaigns.

This type of conversion rate optimizer will religiously commit to following general, broad best practices. Generally, you’ll see these people belonging to one of three camps: You might have come across practitioners who claim that they have found the “secret” to optimizing effectively. Sure, we all know that urgency, social proof, clear design, and the right lead magnet can all help conversions. You may have heard a lot of conflicting advice surrounding conversion optimization, especially when it comes to color. Can certain colors increase your conversion rate? In this article, we’ll look at what the research says is the best call to action button color. But when it comes to choosing a color for your buttons, well, that’s a highly debated topic.

Every online marketer will agree that the key to success is conversions: More people clicking on your “Subscribe” or your “Buy Now” buttons equals more leads and sales.

Dark red button up